Customized Action Plan

Sell faster and easier

The last thing you want after accepting an offer is a slew of unanticipated repairs.

Here’s how a pre-listing inspection can prevent surprises so we can deliver you the smoothest possible closing. You may be asking, “Doesn’t the inspection only happen after the house is in contract?”

Technically speaking, the inspection doesn’t need to happen until the house is in contract. But a pre-listing inspection will help you prepare your home so that the sale can close sooner and more smoothly.

Once a buyer is under contract, they and their agent will typically hire a home inspector to thoroughly assess your property. If the inspection uncovers any issues, whether known or unknown, the buyer may see this as an opportunity to reopen negotiations.

By conducting an inspection before listing, you can rest assured that unexpected surprises won’t arise during the buyer’s review. This pre-listing inspection allows you to either address potential repairs beforehand or disclose them upfront, adjusting the listing price accordingly for a smoother transaction.

Prior to listing your home, a pre-listing inspection allows you and our team to:

• Review the reports and address any necessary repairs.
• Plan for maintenance that will enhance your property's market appeal.
• Leverage our network of trusted professionals, with whom we have established long-term relationships. These experts include cleaners, contractors, plumbers, electricians, painters, landscapers, and more. As part of our concierge services, we can coordinate these services at your request.
• Feel free to ask us how pre-listing inspections help streamline the closing process.

Home Staging Consultation can be arranged by Gail DeMarco and her team. When you partner with our team, you’ll receive a professional staging consultation, if desired. Our concierge-level services help homes sell faster and at premium prices.

Effective home staging ensures that potential buyers see the best features of your property right from the start. Among buyers viewing a well-staged home:

81% – find it easier to picture themselves living there  

46% – are more likely to schedule an in-person visit after viewing online  

45% – perceive an increased value in the home  

28% – are more willing to overlook minor imperfections

Home staging goes beyond just arranging furniture:

You want your home to stand out and leave a lasting impression on a wide range of buyers. A staging service can provide the following:

• Gail DeMarco and her team use top marketing strategies to draw the most possible qualified buyers to your listing until it is sold.
• They negotiate the highest dollar amount and sale terms between you and the buyer.
• They provide you updates, communicating the results of marketing efforts

• Gail DeMarco uses top marketing strategies to draw the most possible qualified buyers to your listing until it is sold. 
• She negotiates the highest dollar amount and sale terms between you and the buyer.
• She provide you updates, communicating the results of our marketing efforts.

• First, in consultation with you, we preview your home and develop a list of features to target specific types of buyers. 
• Next, we provide a staging consultation to guide you in making your home look like a model.
• Most importantly, we price your property correctly.
• Submit your home to the Multiple Listing Service (MLS) to fully optimize announcing your home to all agents and buyers.
• To draw the most attention to your listing, we take eye-popping professional photographs. We produce a virtual tour and a custom-designed full-color brochure  with professionally written descriptions.
• Provide exposure with a For Sale sign.
• Market the property on all major real estate websites and through internet syndication on hundreds of others.
• Utilize social media marketing platforms to target the ideal buyer for your home.
• Reverse prospect and contact agents who have indicated that they might have a prospective buyer.
• During your listing, we actively communicate, updating you on all activities to get your home SOLD.
• We carefully represent you in all negotiating and obtaining the best possible price and terms for you.
• In addition, we work closely with you on every detail after a contract is accepted. These include title and escrow, inspections, overseeing the mortgage process and a smooth closing.

Option A: Pricing above market value:  

Sellers often overprice their homes because they believe they need room to negotiate. However, this outdated strategy overlooks how today’s real estate market functions. Buyers typically search for homes online within specific price ranges based on their criteria. If a home is priced too high for the local market, sellers miss the chance to attract the buyers who can realistically afford their property from the start.

Some sellers select real estate agents who inflate the expected sale price to win the listing. This tactic is known as "buying a listing." That’s not our approach.

To successfully sell your home, you need to capture the attention of both buyers and the agents who represent them. When a home is overpriced, agents often won’t recommend it to their clients, knowing it’s not worth their time.

In today’s market, buyers begin their search online with price filters in place, meaning an overpriced home will be bypassed. Our approach is transparent and honest, focusing on selling your home quickly and at the best possible price.

Option B: Pricing at market value  

Greater online visibility: Since most buyers begin their home search online, price is typically the first filter they apply. Buyers aim to get the best value within their price range. By pricing at market value, you increase the likelihood of your home appearing to buyers who can genuinely afford it.

Attracting agents: When agents representing buyers see a home listed at fair market value, they’re more likely to show it to their clients, knowing it’s priced right.

Smooth appraisal: Pricing at market value ensures a smoother appraisal process, avoiding issues with the buyer’s mortgage and leading to a more seamless transaction.

Option C: Pricing below market value  

Pricing your home below fair market value doesn’t always mean it will sell for less. Timing and current market conditions play a big role. By setting a price below market value, you can stir up excitement among buyers, creating competition and driving up the final sale price.

It’s similar to an auction: everyone is drawn to a potential bargain, but increased interest from other buyers pushes the price higher.

This strategy typically works best in low-inventory markets. In a market with moderate or high inventory, however, this approach may be less effective.